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Transportation Demand Management

Wider applications of market segmentation

22 December 2015

Who? What? When? Where? TDM professionals face many decisions when developing new engagement campaigns. Where to target a campaign, and what messaging to use are significant considerations, alongside available resources, campaign length and audience.

Census and local travel data can provide some context for population density, demographics and travel behavior but leave unanswered questions about what types of people reside in an area, and how best to engage with them.

Helping commuters 'Shift' their commute in San Diego

14 December 2015

In 2012, Steer Davies Gleave prepared a Transportation Demand Management (TDM) strategy for SANDAG and Caltrans along the North Coast Corridor (NCC), a 20+ mile stretch of planned HOV/express lanes, rail, and mobility investments along the heavily traveled Interstate 5 coastal corridor. The report studied existing travel behavior, attitudes towards transportation alternatives, and the perceived and real barriers to using alternatives.

Mount Saint Mary's University planning a new commuter program for students and faculty

16 November 2015

Steer Davies Gleave is helping the Los Angeles-based Mount Saint Mary’s University (MSMU) to prepare a new multimodal commuter program for its students, faculty and staff. This marketing and branding project follows a comprehensive Transportation Demand Management (TDM) Action Plan, which SDG developed for MSMU last Spring.

This new program, called 'The Mount in Motion', will tie together the University’s existing shuttle, parking and transit services with its new Zimride-based carpool matching system and Enterprise vanpool and car share programs.

University of Washington applies Motivational Interviewing to commuters

09 November 2015

Steer Davies Gleave trained the University of Washington’s (UW) Transportation Services team in Motivational Interviewing (MI), a behavior change technique we have been using to reduce&nbcar reliance in cities. 'MI' is a person-centered style of communication which aims to empower people to find their own reasons for change. 

This led UW to incorporate MI into their own pioneering transportation demand management program, the ‘Commute Concierge’, which provides individualized assistance to commuters through a single point of contact in the team. 

Engaging employers to promote sustainable transportation in San Diego County

15 October 2015

Over the past two years, Steer Davies Gleave has been supporting the San Diego Association of Governments (SANDAG) to expand the reach of their iCommute Employer Outreach Program.

Back in late 2013, we were tasked with rethinking the program approach and to develop a renewed strategy for connecting with employers across San Diego County to promote alternatives to drive alone commuting.

The new strategy consists of four key elements:

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