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Transportation Demand Management

Steer Davies Gleave begins work on goDCgo

27 September 2017

Steer Davies Gleave has started work on behalf of the District Department of Transportation (DDOT) to implement the goDCgo Transportation Demand Management (TDM) program in Washington DC. In conjunction with partnering firms, Foursquare ITP and Clark Concepts, Steer Davies Gleave is supporting and evaluating the current outreach, strategy, and monitoring practices.

Promoting better commutes

23 January 2017

Commuting is something the vast majority of adults have to contend with on a daily basis and, with average commutes taking at least 30 minutes, the morning journey plays a key role in setting the tone for our workday.  

Mount Saint Mary's University launches its new commuter program

25 February 2016

SDG recently celebrated the launch of ‘The Mount in Motion’ brand at Mount Saint Mary’s University (MSMU). 

Gamifying transportation and active modes — what's next?

24 February 2016

Like many people, I'm obsessed with data. For me it's cycling data — every ride I do gets uploaded to Strava and examined for personal records, average speeds and elevation gains. Each ride will bring a new insight and I can even compete for digital badges. But what if all this data, all this effort, could be rewarded tangibly? Let's say you commute to work by bike a couple of times a week, saving four single occupancy trips. What if you UberPool’d to work on one of those days?

Wider applications of market segmentation

22 December 2015

Who? What? When? Where? TDM professionals face many decisions when developing new engagement campaigns. Where to target a campaign, and what messaging to use are significant considerations, alongside available resources, campaign length and audience.

Census and local travel data can provide some context for population density, demographics and travel behavior but leave unanswered questions about what types of people reside in an area, and how best to engage with them.

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