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Transportation Demand Management
Commuting is something the vast majority of adults have to contend with on a daily basis and, with average commutes taking at least 30 minutes, the morning journey plays a key role in setting the tone for our workday.
SDG recently celebrated the launch of ‘The Mount in Motion’ brand at Mount Saint Mary’s University (MSMU).
Like many people, I'm obsessed with data. For me it's cycling data — every ride I do gets uploaded to Strava and examined for personal records, average speeds and elevation gains. Each ride will bring a new insight and I can even compete for digital badges. But what if all this data, all this effort, could be rewarded tangibly? Let's say you commute to work by bike a couple of times a week, saving four single occupancy trips. What if you UberPool’d to work on one of those days?
Who? What? When? Where? TDM professionals face many decisions when developing new engagement campaigns. Where to target a campaign, and what messaging to use are significant considerations, alongside available resources, campaign length and audience.
Census and local travel data can provide some context for population density, demographics and travel behavior but leave unanswered questions about what types of people reside in an area, and how best to engage with them.
In 2012, Steer Davies Gleave prepared a Transportation Demand Management (TDM) strategy for SANDAG and Caltrans along the North Coast Corridor (NCC), a 20+ mile stretch of planned HOV/express lanes, rail, and mobility investments along the heavily traveled Interstate 5 coastal corridor. The report studied existing travel behavior, attitudes towards transportation alternatives, and the perceived and real barriers to using alternatives.