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Research & Insight

The advertising world can teach us a lot about how to change people's attitude to road pricing

12 October 2009

Tony Duckenfield is Steer Davies Gleave’s Head of Market Research and Insight. In this Local Transport Today Viewpoint he discusses issues involved in road pricing and the how they can be addressed most effectively.

Read the full article (PDF)

The advertising work can teach us a lot about how to change people's attitude to road pricing

The hidden power of (good) advertising

06 October 2008

Advertisers face a dilemma: people are bored by informational advertising and irritated by intrusive advertising, while enjoyable advertising lacks a “call to action”. So what is the best approach? It may surprise you to hear that the most successful advertising is enjoyable and not necessarily either attention-grabbing or very informative.

How accurate are toll road forecasts?

10 August 2008

Today, at Steer Davies Gleave, traffic demand and revenue forecasts are regularly prepared for privately funded infrastructure projects, especially toll roads, tunnels, and bridges. Unlike the seers of old, we acknowledge that predicting the future isn’t easy and consequently, although deriving a view of the future is a key aspect of the work, equal effort is put into quantifying areas of uncertainty and risk.

The social impact of transport

01 May 2008

Understanding the relative need for affordable public transport enables decision-makers to understand the social impacts of both proposed and existing transport schemes.

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